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December 4, 2021 Dalibor

Benefits of an Integrated Paid Social + Creative Strategy

With millions of businesses leveraging paid social advertising to drive awareness, conversions, and create lifetime value, it may seem like an overwhelming task to stand out.

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October 4, 2021 Dalibor

Four Levers You Need to Pull Right Now or Waste Millions on Facebook

The study looked at three years of Media Mix Modeling (MMM) across a range of consumer packaged goods (CPG) brands, analyzing the incremental effect Facebook ads had on total business revenue

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