With millions of businesses leveraging paid social advertising to drive awareness, conversions, and create lifetime value, it may seem like an overwhelming task to stand out. So how is YOUR business able to be differentiated from the competition? By having badass branding creative that complements paid social advertising tactics.
Why is this important? Branding is more than just the company name, logo, and fancy fonts. Branding is all about your company voice, your imagery, who your target audience is, and how you make your customers feel.
By having a cohesive branding strategy across all touchpoints, (awareness, consideration, and conversion), not only are we able to connect with our customers, but we are able to create recognition and a loyal customer base.
When it comes to creative, there is no “one size fits all” option. Imagine meeting someone you are interested in. You wouldn’t ask for their number or go in for a kiss right away, no! You’ll need to nurture that relationship. Same goes for different stages of the consumer journey leveraging nurturing creatives. Consumers need to be nurtured before they turn into customers. Let’s break down how a solid creative strategy impacts each stage!
Channels like TV, audio, and print are pigeonhole to one creative format that fits within the medium. Paid social presents the opportunity to use more than one media type to present the story you’d like to craft around your brand. Combining video, static, and GIFs allows your brand to showcase itself from multiple angles all on one platform.
Beyond media types, every social media platform has a breadth of ad placement format types that can help move the needle for your bottom line if used strategically. Try testing different creative and ad placement formats for your social media campaign initiatives. You can A/B test media types against one another to understand which proves better for your brand.
It’s no secret that it’s pretty easy to sniff out an advertisement. Ads typically stand out in traditional media platforms, think: commercials, full-page magazine ads, pre-roll videos on YouTube. Social media platforms have presented marketers with a unique opportunity: get involved in the conversation and blend in. User Generated Content (UGC) is unique to paid social and can have a major impact for your brand. You can repurpose content as social media ads from folks who have great stuff to say about your brand while having it natively fit right into social media feeds.
Mosha Pijade , Kumanovo
444 Alaska Avenue Suite #BAG074 Torrance, CA 90503 USA