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Benefits of an Integrated Paid Social + Creative Strategy
With millions of businesses leveraging paid social advertising to drive awareness, conversions, and create lifetime value, it may seem like an overwhelming task to stand out.
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Four Levers You Need to Pull Right Now or Waste Millions on Facebook
The study looked at three years of Media Mix Modeling (MMM) across a range of consumer packaged goods (CPG) brands, analyzing the incremental effect Facebook ads had on total business revenue
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